Hasib Malik | Motivation of Improving Outcomes for Entrepreneurs
The Curious Learners Ep. 20
New episode from The Curious Learners! My guest for the 20th episode is my good friend Hasib Malik. He is the co-founder of CreditBook, which is a technology company that empowers entrepreneurs and MSMEs in Pakistan.
Creditbook was built on the back of a deep market research that identified the biggest pain points for MSMEs in the country.
Hasib and I had an insightful conversation about the degree of potential in Pakistan, what MSMEs need the most and Creditbook's current offerings and its roadmap to address them. Please see below a few key points that we discussed.
📲 There is significant opportunity in Pakistan as access to financial services is still limited while use of technology is increasing across the country (e.g. 1 million smart phones added per month, 70k POS terminals vs. 35 million cards)
📈 Creditbook is a B2B business, however it actually scales like a B2C given the characteristics of MSMEs, which actually shows the degree to which it contributes to financial inclusion
⭐️ Hasib's north star metric at Creditbook: number of transactions per user
🎙 His role as the CEO is also Chief Communication Officer to ensure everyone understands their "why"
🧗🏽♀️ Three key characteristics of Creditbook's team members: comfort with ambiguity, bias for action and curiosity
Please enjoy my conversation with Hasib Malik.